One. Many ways.
Logo
Three shapes that read as a D and as a play button. The mark keeps its colours on any background. The white version only goes on the product's own colour.
DolyOneHorizontal, the default
DolyOneVertical
DolyOneMonochrome
DolyOneInverse, on violet only
DolyOneOn marine
Colour
Primaries
- Marine#0D0F3B
- Violet#7A00FF
- Orange#FF8A00
- Rose#FF2D7A
Secondaries, one per product
- Blue#0094FF
- Lilac#B16CFF
- Emerald#00C9A7
- Apricot#FFB24D
- Coral#FF6EA5
Neutrals
- White#FFFFFF
- Fog#F8F9FF
- Border#E6E8F5
- Light grey#C3C7D9
- Mid grey#8B90A6
- Dark grey#4A4F6A
Gradients, for the brand and its accents only
- Violet to rose#7A00FF to #FF2D7A
- Violet to orange#7A00FF to #FF8A00
- Rose to orange#FF2D7A to #FF8A00
- Blue to violet#0094FF to #7A00FF
- Emerald to blue#00C9A7 to #0094FF
Type
AaSoraTitles, navigation, buttons. ExtraBold, Bold, SemiBold.
AaInterText and interfaces. Regular, Medium, SemiBold.
The Dolies
One mascot per app, each in its product's colours and holding what it works with.
- DolyOneDolyKeeps your account, so every app knows you.
- DolyLinkLinkyPuts all your links behind one short address.
- DolyFormFormyAsks one question at a time, and remembers the answers.
- DolyPagePageyBuilds the page while you pick the photos.
- DolyBookBookyGuards your calendar from double bookings.
- DolyEventVentyHands out tickets and knows who came.
Faces
Every Doly can pull these. At rest they smile and blink; now and then they switch to another face and jump, dance or twirl. Tap one to cheer it up.
- Happy
- Joy
- Wink
- Love
- Star
- Wow
- Cheeky
- Calm